The Brand

The label initiated it's journey with a philosophy embracing understated luxury and attention to detail. A juxtaposition of modern sensibilities and traditional artistry brings into being the label’s design aesthetic. It aspires to celebrate self-expression and real experiences, keeping alive emotion in the modern, independent woman.
Bhaavya's love for the arts dawned at a young age of four when she began her journey as a dancer. Trained in Bharatnatyam, contemporary and modern dance styles, she developed a fondness for the art of self-expression through emotion and movement.

Equipped with an honors degree in Economics, she successfully applied to The Fashion Institute of Technology (New York) to study apparel design.
Always in search of inspiration, for both, her creative and personal pursuits, Bhaavya found herself immersed in exploring cultural and artistic diversity around the world. It was the emotion instigated by her source of inspiration that started becoming the soul of her craft, and her designs silently resonate her deep-rooted passion for self-expression.

Besides design, Bhaavya has a keen interest in poetry and sculpture. The brand is an attempt to materialize her daily musings into capsule collections that are real and honest. The intricate process of putting thoughts into words and eventually into visually alive stories, keeps her inspired on the daily.

"I find myself to be drawn towards and be inspired by emotions, unexpressed thoughts and feelings instigated by newness. I explore ideas of the beauty of 'just being', the aftermath of experience and celebrating a state of limbo through my work."
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